Improving Your Copywriting Skills

Learning Objectives

 

This interactive one-day course is ideal if you want to make your writing more effective and persuasive. Whether you’re creating advertisements, direct mail, web pages or marketing emails, there are plenty of techniques you can learn to add sparkle to the words that you use.

Working with the Hotkeys copywriting trainer, who has many years’ experience as a professional in the ad industry, you will learn how to:

  • structure your copy logically
  • bring out key benefits of your product or service
  • create headlines with real impact
  • make words and images work together effectively
  • adjust your tone of voice for different audiences

The day involves short, participative exercises – usually in pairs or small groups – as well as critique and constructive criticism from your trainer. It’s a good idea to bring some examples of your own work along to the course.

 

Pre-Requisites

You should be working in marketing, corporate communications, PR or a related field and looking to develop your skills.

 

Duration

1

More Information/Booking This Course

If you are interested in booking this courses or if you have any questions, please contact us or fill in a Quick Enquiry Form.

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